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Fixing Public Diplomacy for Arab and Muslim Audiences

 

   

 

Authors: William A. Rugh

 

Research Summary

q       American public diplomacy refers to government programs to support the national interests by informing foreign audiences about matters relating to the United States.

q       This article makes suggestions to the above said program in matters of counteracting Arab and Muslim support to terrorism.

q       The article claims that overwhelming majority of Arab opinion of the United States is positive toward all aspects of American culture and society except American foreign policy.

q       The author calls for definite and strategic steps to reach out the Arab and Muslim community to counteract terrorism.

q       The article analyses several historic and political events and factors in detail that have encouraged the opinions in favor and against American government.

q       The author classifies the Arab opinion into three broad categories namely friends who know U.S., enemies who sometimes know U.S., and a vast middle who mostly don’t care.

q       The article makes a priority of strategies and policies to reach out each of these three segments of people in appropriate platforms.

q       The solution shall not ensue from Washington changing its policies, but it lies in leading Iraq and Afghanistan into internationally recognized successes and resolving the Arab-Israeli conflict.

q       The author feels it is futile to convert the few extremists away from their anti-Americanism. The best method is to work with the majority holding pro-American views and transform others with their help.

q       The best part of the article lists out the importance and strategies of evolving the most effective instruments and communication tools to achieve the above said end.

q       Evolving some of the most potential strategies and policies to counteract anti-American tendencies, the article contains important implications for American Public Diplomacy.

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