People will not respond to a message that is not presented properly. Therefore it is very necessary for muslim to come up with best possible methods of Dawah so that non-muslims get to know more about our religion without losing their interest. In this lecture Dr Bilal Philips has explained the conception of Dawah and tried to make it more attractive for non-muslims.

Abu Ameenah Bilal Philips was born in Jamaica, but grew up in Canada, where he accepted Islam in 1972. He completed a diploma in Arabic, and a B.A. from the College of Islamic Disciplines (Usool Ad-Deen) at the Islamic Univeristy of Madeenah in 1979. At the University of Riyadh, College of Education, he completed a M.A. in Islamic Theology in 1985, and in the department of Islamic Studies at the University of Wales, he completed a Ph.D. in Islamic Theology in 1994.

Since 1994 he has founded and directed the Islamic Information Center in Dubai, United Arab Emirates (which is now known as Discover Islam) and the Foreign Literature Department of Dar Al Fatah Islamic Press in Sharjah, UAE. Presently, he is a lecturer of Arabic and Islamic Studies at the American University in Dubai and Ajman University in Ajman, UAE.